Ride More. It’s been our tagline for a long time, but it’s more than just a few words that we like to tack onto our logo. No, it’s the Red Rock Bicycle way of life. Everybody that works at Red Rock Bicycle rides. Not all of us ride the same types of bikes or even participate in the same disciplines, but we all ride. It’s a thread that has held true since the beginning days of the shop. The reason: if you ride, you tend to have a passion for it. You learn the products that work, what trails are fun or what races you would do again. We’ve always felt that it was in our customers’ best interest to be helped by people that ride.