Spelling out the word mountain is a "direct link to the origins of the brand, which is the mountains and the outdoors," said Mauro Porcini, senior vice president and chief design officer at PepsiCo, who led the redesign. A nod to its founding date of 1948, when it was created as a mixer in the Tennessee Smoky Mountains, was also added to the logo.

Mountain Dew is bringing the "mountain" back for the first time in 15 years, with a complete packaging design overhaul meant to lean into the brand's roots.Since the last major design makeover in 2009,

Mountain Dew is embracing a fresh look that blends nostalgia with nature. After nearly two decades of sporting a sharp, angular logo, the iconic soda brand is bringing back the word “mountain” to its visual identity,

"Mountain Dew is reclaiming the mountain with a new logo and visual identity that is synonymous with adventure"

Mountain Dew is going back to its roots. The PepsiCo-owned beverage unveiled a new logo and package design. There's a lot of movement in this week's playoff picture after a chaotic Week 6. The Phillies cruised to their first division title since 2011 but got bounced by the Mets in the NLDS.