In the "Adults Welcome" campaign ... and votes to determine which sets actually get turned into real retail Lego kits," explained Parry. While Lego Ideas allows for more fan involvement, it ...

ASML is canceling orders for the $230 Lego kit version of its $380 million High-NA EUV machine coming from non-ASML employees, as X (formerly Twitter) user @jonmasters discovered. This limited-edition ...

Owen Napierkowski, 7, makes building a Lego set look simple — even a 3,955-piece “Home Alone” house. He has been building ...

Some of these kits were tied to the release of “Star Wars: Episode I — The Phantom Menace,” while others celebrated vehicles and characters from the original trilogy of films. “Lego embraced adults, ...

Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on ...

It’s not just kids—adults are big on Lego toys, too. © 2024 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms ...