The Center for Marketing Research aims to connect the marketing research industry with academics through academic research and educational programs. The center supports research activities in ...

Zaltman, Gerald, and R. Coulter. "Seeing the Voice of the Customer: Metaphor-based Advertising Research." Journal of Advertising Research 35, no. 4 (July–August 1995): 35–51.

As far back as the 1960s and ’70s, Chicago Booth’s marketing faculty pioneered a quantitative approach to marketing research, using consumer data from newspapers and retail data from stores to gain ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

MTSU Mondays content is provided by submissions from MTSU News and Media Relations. Madison Police Chief Shon Barnes ...

The Office of Research Communications (ORC) provides strategic support and guidance for Purdue's research communications needs, working closely with communicators across Colleges and Schools and with ...

The Kilts Center transforms the study and practice of marketing at Booth. We do this by facilitating academic research and providing programs that support students and alumni with careers in marketing ...

Based on surveys of more than 1,100 marketers conducted in 2010, What Works in 2011: Content Marketing is the largest, most comprehensive content marketing study of its kind to date. Whether you ...

NEW YORK—The Advertising Research Foundation (ARF) has proposed a new framework that would reclassify how U.S. households connect to TV. It would replace the pay TV ...

India’s apex industry-led market research body, Market Research Society of India (MRSI) has announced the release of its annual industry sizing report. Titled ‘The Indian Research & Insights Industry ...