Pleasant Rowland, the visionary behind the iconic American Girl brand, has deep ties to the small Central NY town of Aurora, ...

Pleasant Rowland, the visionary behind the iconic American Girl brand, has deep ties to the small Central NY town of Aurora, ...

The American Girl brand, founded by an Upstate NY college alum, has launched a series of Halloween costumes for both adults ...

On its website, American Girl describes itself as "a trusted partner in empowering girls with confidence and character." Yet, ...

Millennials, if you who grew up obsessing over American Girl dolls, your time has come to relive your childhood memories this ...

American Girl’s lawyers at Epstein Drangel also provided evidence that 38 other would-be purchasers from New York submitted orders to Zembrka for allegedly counterfeit dolls, in addition to ...

American Girl just dropped their holiday collection, and it’s really good — like fantastically good. After releasing their highly-anticipated holiday collectors doll at the beginning of the ...

There’s a whole lot in the works as far as TV and movies go for the toy company Mattel. Since the 2023 summer blockbuster ...

Dongre, who also has a store in New York City, said it was a "proud moment to have a doll of Indian culture," and that she was thrilled to be partnering with Mattel on this. "My brand has always ...