02:00 – Andrea’s role at Ally Financial. 03:05 – Navigating the current economic challenges. 06:20 – Building trust with customers. 11:13 – Sports sponsorship and media buying. 24:22 – Quantifying ...

This CMO uses her ad dollars to get CBS, ESPN, and others to pay more attention to women’s sports She got CBS to air the NWSL final on prime time—then gave millions to ESPN, earmarked for ...

But other money habits are more personal in nature. Andrea Brimmer, Chief Marketing Officer at Ally Bank, acknowledges the importance of saving money but also recommends using money in a way that ...

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How do you build a brand today? Andrea Brimmer: Well I would say, in some ways it's more complex than ever before and in some ways it's exactly the same as it ever was before. Because the reality ...

Ally Financial has a history of bucking the trend when it comes to its marketing. During the height of the pandemic in 2020, when most banks slashed their ad budgets, Ally increased spend 8% to $ ...

"We had such a great response to our previous Banksgiving celebrations that we brought it back this holiday season with a fresh take on customer service surveys," said Andrea Brimmer, chief ...