Recent research* conducted by B2B International found that only 14% of large B2B organizations are truly customer-centric—i.e., the customer experience is ingrained in the fabric of the company. That ...

Access of our Customer-Centric Marketing Resources here. Select any of the popular topics below to ... Here's a look at what gives marketing-focused CEOs ... Four B2B Marketing Trends That Will Define ...

In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for ...

Looking to be customer-centric? It pays to have a female leader ... allowed Julie to double down on in-demand products, such as B2B language training for corporate clients and travel-specific ...

The role of marketing in B2B organizations has undergone a significant transformation in recent years. Once limited to building brand awareness through tactical means, marketing has evolved into a ...

Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its ...

Weppler, that includes two key assessment models: • Elevate(1) – A B2B customer-centric assessment tool that evaluates how well businesses align their operations with customer needs.

By transforming data analysis, customer interaction, and overall marketing strategies, AI is set to redefine the B2B landscape ... adoption to thrive in an AI-centric future.