In this model, your customers are other businesses or companies. Some examples of B2B business models include: B2C stands for business-to-consumer. With B2C, you sell your products or services to ...

In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six compelling reasons the playbook is changing as part of The Drum’s B2B focus.

B2B marketers should also examine how their B2C counterparts integrate insights from one channel, such as email, into their larger content strategy. Because people are spending significant time ...

for example. It was no different in the pharmaceutical industry. But now, firms can use data to pinpoint and target potential B2B customers across digital channels, just as B2C firms do.

Opinions expressed by Forbes Contributors are their own. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in-person ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...