B2C is the consumer-facing segment of e-commerce ... In addition to mobile-optimized websites, many brands invest in shopping apps to create more convenient and smooth shopping journeys.

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Best Loved Hotels, a collection of unique global individual properties, has unveiled its consumer-facing brand that speaks ...

Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...