B2G (Business-to-Government) marketing is a specialized form of marketing that focuses on selling products and services to government agencies. It requires a unique approach to reach the right ...

The multi-billion dollar transaction marked the 80th time that we provided marketing support to a B2G or B2B brand that was acquired within two years of engagement. With this repository of ...

You might have heard of C2C, B2G, and B2B2C. But what about human to human marketing? When we started in 2012, we planned to build a B2C-based business. B2C consumer internet businesses were very ...