With Sandhaus’ help, here is a brief rundown of everything you need to know about baijiu. Baijiu is a clear grain alcohol that resembles (in color) other East Asian liquors like South Korea’s soju.

However, when Derek Sandhaus, who comes from the United States, started promoting baijiu overseas — even though it is the ...

To Wan Bing, baijiu is more than just a liquor. "It's a symbol of cultural heritage, a tool for bridging worlds, and a ...

Light Aroma Baijiu Packs In The Alcohol Hailing from northern China, light aroma baijiu is a particularly boozy ...

Baijiu typically has an alcohol content of between 35% and 60% by volume. John Watkins, an alcohol industry expert who has worked extensively in China, said: "Doing shots with Moutai is part of ...

Ding Xiongjun, ex-chairman of state-owned Kweichow Moutai, was placed under investigation on Jan. 2, the third former leader ...

Though baijiu isn’t particularly well known in the West, it’s by far the best-selling spirit type in the world, surpassed in the alcohol category only by beer, wine and liqueurs. Baijiu ...

Baijiu is a strong spirit that contains up to 60% alcohol. On 16 May, he had participated in four one-on-one battles, where influencers compete with each other to to earn the most amount of gifts ...

European consumers’ unique taste in alcohol and growing demands for high-quality Baijiu have provided Moutai with many opportunities for development. Kweichow Moutai brand culture exhibition ...

European consumers' unique taste in alcohol and growing demands for high-quality Baijiu have provided Moutai with many opportunities for development. Moutai's distinctive taste comes from the sorghum ...

A gift pack of Don Melchor wine and Wuliangye Ziqidonglai baijiu on display at the signing ceremony of the Mou between Concha y Toro and Wuliangye. Credit: Concha y Toro / Wuliangye Concha y Toro is ...