Two professors of marketing at Western Washington in Bellingham take a step back and analyze the recent election as a ...

Luxury brands target Thailand amid Chinas economic slowdown Luxury brands flock to Bangkok as a safe haven for growth amid ...

Considering that budget is also a concern, one way to lower risk is to partner with micro-influencers, including those on ...

Stop thinking like advertisers and start thinking like producers—invest in stories and formats that build long-term brand ...