This sponsorship is the single largest marketing investment Brown-Forman has made in its tequila brands since acquiring Casa Herradura in 2007 and provides the brand with a comprehensive ...
Brown-Forman Corp. engages in the production and distribution of alcoholic beverages. The firm offers whiskey, scotch, tequila, vodka, liquor, and wine. Its brands include Jack Daniel, Woodford ...
In addition, Brown-Forman was an early and aggressive adopter of the tequila trend. Brown-Forman purchased Mexico’s Herradura tequila business back in 2007 for just $776 million. Since then ...
Extra Anejo Tequila with lime and sea salt. Within the Tequila category, Extra Añejo Tequilas have been the fastest-growing segment. This is especially true for the premium and ultra-premium ...
Here’s a list of 20 highly medaled Añejo Tequila expressions. All of them have won gold or higher awards or scored more than 90 points in at least five international spirit competitions over ...
In the second part of our interview, Brown-Forman president and CEO Lawson Whiting discusses the outlook for the company’s founding brand, Old Forester, opportunities in imported whisk(e)y, gin, and ...
We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...