Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such ... as it tried to go upmarket and increase prices. Recently appointed Chief Executive Officer (CEO ...

LONDON — Burberry is hoping “scarf bars” in its stores, new ranges of puffer jackets ... as investors welcomed new Chief Executive Officer Joshua Schulman’s return to core strengths and ...

LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making ...