Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip side, if poorly designed, these symbols can also make a company look out of touch or a ...

Logos come in two basic forms: abstract symbols (like the apple in Apple Computer) or logotypes, a stylized rendition of your company's name. You can also use a combination of both. Trying to ...

Sure, the logo for Twitter cofounder Biz Stone's Q&A app Jelly looks like a jellyfish. But it's also a brain.

But a trademark can be a separate symbol from the logo of the company. For instance, the familiar stagecoach symbol marks each GMC product, whether it's a Buick, Chevrolet or Pontiac. The ...