"We'll leave a light on for you" has been the slogan for Motel 6 since 1988, and it has helped the company create a lot of ...

John Deere has one of the industry's most recognizable brands, but the company's unforgettable slogan, Nothing Runs Like a ...

A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America's giant companies.

A slogan, when done right, "sums up a company's strategy," she adds. Here are some of the most memorable and recognizable slogans and taglines in advertising history.

Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful.

Slogans play a crucial role in branding, serving as memorable and important expressions of a company’s identity. In Brazil, ...