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Working with director Dougal Wilson and MPC, for this series of idents 4Creative created a giant out of the blocks of its logo.

Aimed at aspiring designers and illustrators with less than a year’s industry experience, the brief pays homage to the publisher’s founding design principles ...

British Gas and eco-tech brand Hive have launched 24 idents on Channel 4. Developed by creative agency T&Pm, these idents mark a new collaboration between the brands and Channel 4, announced last ...

Centrica-owned British Gas and ecotech brand Hive are sponsoring Channel 4’s home shows, flagged by 24 idents from T&Pm. They use all the tropes of the home improvement genre, but the admiring ...

Martin Lambie-Nairn, the noted designer who created popular "idents" for the BBC and Channel 4, has died aged 75. His design consultancy created Channel 4's original animated "blocks" logo in 1982 ...