It's leaving participants (including the test developer and his spouse) divided. Color perception is different for all of us. Take the viral sensation that was "the dress" from back in 2015.

The complex phenomenon of color perception has captivated artists, designers, scientists, and philosophers for ages. Color surrounds us in nature and in the world we create. Take a colorful tour ...

Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around you. Your brain processes and interprets the visual signals from ...

Others, however, may have limited hue perception due to certain conditions. Animals, on the other hand, perceive the world through a different lens. Dogs only have two color-sensing cones in their ...