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We list the best content marketing tools, to make it simple and easy to create engaging content to help better convert website visitors into sales. Whether it's business to business (B2B ...

According to recent research of the Content Marketing Institute (CMI), there were around 62% of businesses had no documented content marketing plan since 2018, but in 2020, the percentage of B2B ...

Editor’s Note: This article has been updated to include new data and information. Content marketing is often the heart of B2B marketing strategy. It is the best way to share messaging about the ...

Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.

Those are all strong indicating metrics; but deep down, we all wish our content generated more leads. A demand generation-driven approach to content marketing makes that possible—generating leads as ...

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...

In the fast-paced world of franchising, the stakes are high, and the pressure to meet growth goals is unrelenting. For many ...

The digital world has transformed from broadcasting like TV to now a vibrant town square — a hub where ideas, opinions, and ...

What am I talking about? Greentarget and Zeughauser Group’s 2025 State of Digital & Content Marketing Survey Repor t. Along with being one of my favorite ways to wrap up the year, this report ...