Understanding the demographics of your target customers is critical for the success of your business. Not only do you need to understand them in order to decide exactly what your product and ...

Nevertheless, enrolling shoppers who are spending more is a great way for retailers to mine the data collected from loyalty programs, in order to identify and create a dialogue with profitable ...

Major retailers can tailor prices based on customer data including location, demographics or shopping history, the US Federal ...

But GenAI is now allowing customers themselves to reveal their shopping intent organically, in real- ...

The new Earnest Analytics Customer Groups go beyond traditional demographic attributes to allow deeper analyses into consumer spending behavior. Clients will be able to track spending, compare ...

Customer Groups go beyond traditional demographic attributes to allow deeper analyses into consumer spending behavior. The new Earnest Analytics Customer Groups go beyond traditional demographic ...