New research reveals that, after cybersecurity, customer experience commands the most significant investments in generative ...

Learn how Lynn Teo, CMO of Northwestern Mutual was able to transform her organization to unlock more value from marketing to ...

Explore how the marketing funnel has evolved and master new strategies for engaging customers across multiple platforms.

Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect ...

According to Forrester's (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions, rising prices will prompt brand loyalty to decline by 25% in 2025. But while brand loyalty falters, ...

John Lewis plans to capitalise on recent successes in beauty by revamping its beauty halls across its stores - as executive ...

they want the experience to feel personalized and seamless. Unfortunately, many companies struggle to provide that. Siloed ...

Engaging customers beyond the first transaction, purchase, or service request is becoming increasingly prevalent, especially ...

At what point does hyper-personalisation shift from enhancing the customer journey to eroding trust and alienating consumers?

Challenged with a legacy, siloed customer engagement solution, BSH turned to SAP for partnering in its customer experience ...

What’s the secret behind top brand’s marketing campaigns that micro-targets their worldwide consumers with hyper-personalization? Well, the secret is – marketing automation. Recently, a F&B brand ...

Users expect seamless interactions, personalized services, and the flexibility to access banking services at their ...