The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

Ashish Nair - CMO and Head - Customer Value Management & Health Tech, Kotak Life, lists trends for the insurance marketing ...

So what about the lower tier customers in the value segmentation model? Typically, you may not get much of a boost from a direct marketing campaign aimed at them, as they may not seem very ...

In essence there is no single unified purpose behind market segmentation. The objective of segmenting a market differs from study to study and from client to client. For example: To develop a customer ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

Market segmentation is widely practiced by marketing and research professionals in most industries. Most market research companies boast market segmentation as part of their ad hoc services and there ...

The main aim of businesses with segmentation is to divide mass ... that businesses are less likely to waste money on marketing and promotion. Customers have different needs and requirements ...

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