We want to maximize our revenue and marketing return on investment (ROI). What we learn from migration patterns can help with all those tasks. The Role of Customer Segmentation Migration implies ...

For marketing teams, this shift in customer expectations requires an overhaul of customer messages. That overhaul begins with segmentation, which determines what companies know about their customers.

Ashish Nair - CMO and Head - Customer Value Management & Health Tech, Kotak Life, lists trends for the insurance marketing ...

Market segmentation is widely practiced by marketing and research professionals in most industries. Most market research companies boast market segmentation as part of their ad hoc services and there ...

So what about the lower tier customers in the value segmentation model? Typically, you may not get much of a boost from a direct marketing campaign aimed at them, as they may not seem very ...

Embarking on a digital marketing journey can be daunting for new entrepreneurs. By focusing on building a strong brand, ...

Based on research insights, global research and advisory firm Info-Tech Research Group advises that marketing campaigns ...

Klaviyo recognized as the top email marketing tool, praised for its advanced automation, seamless integrations, and powerful analytics that drive business growth and optimize marketing ...

Market segmentation is widely practiced by marketing and research professionals in most industries. Most market research companies boast market segmentation as part of their ad hoc services and there ...