Network changes and new capabilities aim to snag market share in healthcare and automotive B2B, U.S. e-commerce, global air ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

(S refers to segments, P refers to products). These five coverage patterns can be summarized ... you concentrate on a specific segment and provide a variety of products or variations of a product ...

In essence there is no single unified purpose behind market segmentation. The objective of segmenting a market differs from study to study and from client to client. For example: To develop a customer ...