In today’s fast-paced digital world, keeping up with accurate and current customer contact information is essential for any ...

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

Digital banking scams hit record levels as criminals target human vulnerability instead of technology. Learn how major banks are responding and what you need to know to protect your money from the ...

You can go down two paths to get to a large and healthy list of target prospects ready to buy your products or services: One is to hand over your newly minted ideal customer profile information to ...

PALM SPRINGS, CA – A Target executive at the Mobile Shopping Summit 2016 walked through how it is able to create magical moments on mobile that keep the focus on helping its customer by ...