The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
That means, in point of fact, the abrupt death of long-running sub-brands including probably its biggest: XPS. It's long been ...
Dell is streamlining its PC lineup, retiring iconic names like XPS and Inspiron in favour of a unified 'Dell' brand, mirroring Apple's naming strategy.
Just ahead of CES 2020, Dell Technologies is unveiling its latest move to push the business computing category in a helpful new direction. Dell on Thursday announced the upcoming debut of the ...