Advertising is an integral element of modern life. In spite of its rapid growth in recent years (Shavitt, Lowrey, and Haefner, 1998), the advertising industry has been concerned with improving its ...

A reason for the popularity of demographic segmentation is the possible correlation between demographic characteristics such as a consumer's income and occupation and psychographic characteristics ...

household demographics, and psychographics. The Earnest team plans to add more distinct Customer Groups in the coming months. "Customer Groups elevate the insights available in our Orion dataset ...