Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...

If you're like the vast majority of online businesses that don't have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you're not already, a ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

Direct-to-consumer (DTC ... shows an increasing divide in ecommerce marketing spending and priorities between traditional retailers and digital-first DTC brands (Disclosure: I co-founded ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

Claiming to have “over-concentrated” on direct channels, the insurance giant is cutting marketing spend and putting its flagship Direct Line brand on price comparison sites for the first time.

MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from ...

Allen Williams, founding partner of Understanding Ag, LLC, the Soil Health Academy, and Regenified, LLC, will join another full lineup of speakers February 5 with a keynote presentation exploring the ...

QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser. The report, "Scan Response Rates in ...

This module asks you to think about the properties of various direct and digital media and how they are used, and how they can be applied correctly and effectively in modern marketing. Students on ...

as well as an end to direct-to-consumer (DTC) pharma marketing. In a Wall Street Journal op-ed published in September, shortly after he’d ended his presidential campaign and endorsed Trump ...