In most cases, I'd say a race to the bottom is a bad idea, but in Sean Riley's case, as CEO at the helm of the $150 million DUDE Wipes brand, I'm not referring to a pricing war, so he's right on ...

DUDE Wipes got its big break on Shark Tank in 2015. With their bold pitch – telling Mark Cuban that his "a** hates him" for using dry toilet paper – they secured a $300,000 investment for 25% ...