In most cases, I'd say a race to the bottom is a bad idea, but in Sean Riley's case, as CEO at the helm of the $150 million DUDE Wipes brand, I'm not referring to a pricing war, so he's right on ...

disinfectant wipes and "personal cleansing wipes" that are used like toilet paper, with names like Dude Wipes, Stall Mates and GoodWipes Flushable Butt Wipes. Manufacturers declare boldly on the ...