To receive daily news and insights, subscribe to our free daily CFO.com newsletter. DUDE Wipes, a product that has gone from a pitch on Shark Tank that drew interest from billionaire entrepreneur ...

In most cases, I'd say a race to the bottom is a bad idea, but in Sean Riley's case, as CEO at the helm of the $150 million DUDE Wipes brand, I'm not referring to a pricing war, so he's right on ...