When Hope Haley’s 7-year-old daughter asked why the “The Elf on the Shelf” didn’t visit their Las Vegas home, she was ready.

I used to do elaborate Elf on the Shelf displays for my kids. It was a hassle, but now that they're teenagers, I miss doing ...

Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of ...

This limited-edition version of Santa’s Official Scout Elf features poseable limbs and a loungewear set. It also comes with a ...

Have you seen elaborate Elf on the Shelf displays (i.e., sink water that turns into a pile of sprinkles, elves drawing on ...

Jessica Biel shared a playful look into her “naughty” Elf on the Shelf holiday project for her and Justin Timberlake’s kids, ...

Elf on the Shelf is back — but not all parents are into the holiday trend. (Photo: AP) For Kylie Kelce, going all in on Elf on the Shelf is too much. "The idea of waiting until my kids are in a ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of ...

Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the holiday season. Not to fear, team TODAY.com is here to provide you ...