Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea ...

Have you seen elaborate Elf on the Shelf displays (i.e., sink water that turns into a pile of sprinkles, elves drawing on ...

Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the holiday season. Not to fear, team TODAY.com is here to provide you ...

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing ...

This example does not feature the official Elf on the Shelf, but would be a cute idea to try with your very own North Pole emissary. 10. Ugly sweater party. It’s time for your make-believe ...