Bojinov, Iavor, David Holtz, Ramesh Johari, Sven Schmit, and Martin Tingley. "Want Your Company to Get Better at Experimentation? Learn Fast By Democratizing Testing." Harvard Business Review 103, no.

Their method and the journey to get there show how incremental, low-risk experimentation can drive long-term success, ...

Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it ...

When you look in a mirror, the reflection is fundamentally you, but with a perfect reversal of all your features. This ...

Here’s a road map to encourage more experimentation in your organization. Democratize testing. Equip all teams—including product, marketing, engineering, and operations—with tools to ...

Experimentation allows businesses to move from reactive to proactive strategies, uncovering opportunities that might otherwise remain hidden. In today's landscape, where personalization and ...

Our efforts to engage new audiences — which included tests of new approaches for stories, social media, liveblogs and our ...