Young adults who cannot tell a spanner from a screwdriver may spell the end of a country of DIY lovers, research suggests ...

We're asking Gen Z women in the BuzzFeed Community to share their views on the growing popularity of "tradwife" content among ...

Additionally, many Gen Beta members will likely live into the 22nd century. Babies born in 2025 will be 76 years old when the ...

Social media fuels beauty trends as Gen Z drives growth. Sephora excels with store-in-store success, catering to evolving ...

Younger audiences, especially Gen Z, are shifting much of their video consumption to platforms like YouTube and TikTok. These platforms evolved from ...

As the US Supreme Court prepares to hear arguments over an impending nationwide TikTok ban, Nataly Kelly, CMO of consumer ...

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Gen Z might spend more overall minutes per day on digital platforms, but they vastly prefer visual and video formats like YouTube, TikTok, and Snapchat. Millennials still like to read and type.

Societal shifts, changes in economic security, the internet, the pandemic and a million other factors have created a generation of younger workers who are looking for purpose, transparent dialogue ...