Candidates can now target specific voting districts, while stations can offer zone-specific Lowest Unit Rates. The system ...

Radio Ink sat down with Cumulus Media/Westwood One Chief Insights Officer Pierre Bouvard to discuss the evolution of radio ...

Coca-Cola's Japan-based canned coffee brand, Georgia, launched its My Favorite Café app, which turns vending machines into a full-on café experience. Using geotargeting technology, My Favorite Café ...

While many merchants have embraced geofencing to deliver coupons in real-time to mobile users who are nearby a location, the redemption rates on these offers can be low. With this in mind ...

The date is set for updated FCC rules around the limited use of FM booster stations to originate geotargeted content to take effect. Following the Second Report and Order’s publishing in the ...