Google’s yearslong effort to make online advertising less invasive has hit another snag. The U.K. privacy regulator says Google’s proposed replacements for cookies need to do more to protect ...

A judge ruled that although claims of unjust enrichment won't stick, some related to federal privacy law will.

Google makes it clear at the bottom of the page that the ads affected are those on its websites and partner sites. If you're concerned about ad privacy across the web, start using Vivaldi — a ...

Google has alerted advertisers and publishers to changes prompted by shifts in its advertising ecosystem to advance privacy in a variety of platforms. One shift refers to advances in privacy ...

Google is to be investigated for its ... whether the use of personal data to target online advertising is compliant with European privacy rules. The search giant's Ad Exchange system is used ...

Updated on January 11 with further information on Google’s new mobile privacy challenge in the U.S. courts, and parallels to ...

Manage Ad Privacy . One of the most important steps I have taken to safeguard my privacy on Chrome was adjusting Ad Privacy ...

Global privacy regulations will hit the ad industry hard in 2023, but Google has read the tea leaves and has spent the last few years working to rebuild its $200 billion advertising empire.