It is understood Heineken took the decision following poor sales. But, the lighter beer, which had been aimed ... While the amount of sugar in every bottle remains unchanged, the supplier swapped ...
A complaint had been lodged with respect to an online advert that appeared in July, featuring Formula One racing driver Max Verstappen holding a bottle of the Heineken 0.0 alcohol-free beer.
Heineken has said its draught zero-alcohol beer will be available in 3,000 Irish venues by the end of the year, extending its leading position in the Republic’s non-alcoholic drinks market.