Stepping out with my zits covered with a limited-edition Hello Kitty patch? A total slay, if I must say. Like if I’m wearing this to my local coffee shop or Trader Joe’s run, who is going to ...

Plus, the 12 patches in this pack are shaped like tiny smiling clouds. The Crème Shop’s Hello Kitty Over-Makeup Blemish ...

Yet despite all of these projects, Sanrio is diversifying away from the character. Hello Kitty now accounts for 60% of the company's business in North America (it was 99% in 2013) and just 30% ...