The Ube colour collection by Huda Beauty is inspired by the bright purple root vegetable that is popular in the Philippines - ...

Huda Beauty’s latest lash formula promises volume, definition and drama with just one swipe – but does it live up to its claims? Stylist’s beauty director and avid mascara wearer Hanna ...

Huda Beauty's new purple-toned collection is already sending social media into a spin. Here's why. Read more on Grazia.

The Ube Collection, launching on January 15, offers all the makeup magic of Huda’s beloved products in a vivid lilac shade, designed to brighten the skin and add a flush of colour.

As well as keeping your makeup in place, the right powder can give the skin a smoother look, and even brighten areas of dullness like the under-eyes. I hadn't used the Huda Beauty Easy Bake Loose ...