To do so, marketers should put their most valuable customers at the center of their work: They need a well-defined, data-driven ideal customer profile (ICP). Let's look at how ICPs can help focus ...

They make common mistakes while developing their ideal customer profile (ICP). First and shockingly common, they guess. They throw spaghetti against the wall to see what sticks. Most businesses ...

Products sell in large part because of the due diligence that is completed before the first sales call is made. That means taking the necessary time to create your "ideal customer" profile and then ...

The ideal customer profile (ICP) entry point occurs when your potential customer is experiencing a problem, not when engaging ...