This article explores the dynamics driving the growth of India’s biscuits market, highlighting key segments, regional trends, and the competitive landscape. The Indian biscuits market is experiencing ...

In the decade of the 1980s, a shooting star suddenly appeared on the Indian business horizon. Rajan Pillai, born in Kerala’s ...

This comes in even though Britannia holds one-third of market share in the Indian biscuit industry. With their sales hit, the Indian business community which has so far been an active supporter of ...

Parle Biscuits' advertising promotional expenses in FY24 were up 3.23 per cent to Rs 442.81 crore. This was at Rs 428.93 ...

Take the Rediff Biz Quiz and find out how much you know about India and its biscuit brands. Wrong! Try again.. Wrong! The correct answer is Sunfeast. The 'Sunfeast' range of biscuits has offerings ...

Indian biscuit market leader, Britannia Industries is looking at strengthening its international presence by entering new markets such as Sri Lanka which it says is one of the largest biscuit ...