In Indian urban fashion, the kaftan is fast becoming to the 2020s what the nightie was to pre-liberalised India. It functions ...

Kaftans have made a strong comeback since the '90s and have quickly become a universal favorite. Whether for a casual daytime outing or a wedding function, kaftans effortlessly elevate your look ...

At the launch of their first physical store, the Co-Founder of The Kaftan Company, Prakruti Gupta Rao, shares insights about their omnichannel presence. “Our flagship store is located in Banjara ...