Furthermore, 61% said individual brands provided a more personalized experience, and 66% said it was easier to understand the principles of individual brands. Brands must continue to use ...

Amazon is experiencing a 20% growth rate year-over-year in the category. On the other hand, individual brands’ growth rate is only 5%, but that doesn’t mean it’s game over for these retailers.

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products. Saks used this placement ...