What I've learned from my work in this field is that having a well-crafted commercial strategy is important for companies ...

Strategic timing is a critical factor in the success or failure of innovative product launches. While cutting-edge technology ...

Introducing a new product or service without first testing the market is like jumping off a cliff into the sea, blindfolded--unthinkable, life threatening, treacherous and unnecessarily risky.

Waitrose is introducing an exclusive first-to-market fish "En Papillote" range, bringing a traditional French cooking method ...