Despite the criticism, the Type 00's bold redesign aligns with Jaguar's history more closely than you might expect.

Jaguar has ditched its teeth-baring big cat logo as part of a radical electric rebrand that it concedes won't appeal to the majority of its traditional customers. The 'growler' logo, the ...

It may be a sound theory, but after spending a weekend thinking way too much about Jaguar's new direction, I decided that concept is flawed and there are five good reasons why. Some badges are ...

Jaguar is dropping its distinctive “growler” cat, which has been used for decades as the main badge on grilles and bonnets. Jaguar, whose parent company Jaguar Land Rover is owned by Indian ...

Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has ...

Throughout the 20th century, the Jaguar badge was synonymous with stylish and luxurious sedans. The brand now offers just one four-door model, the XF. It lives up to the heritage of Jaguar sedans ...

Marked by a leaping Jaguar badge, the brand has always been bold, but now, they're taking it to the extremes - axing its existing lineup entirely in favor of new ultra-luxury electric vehicles.

The R75 doesn’t just wear the Jaguar badge, it embodies it. The predatory nature of the brand's namesake is embodied in the aggressive front end with sleek LED headlights, reminiscent of a big ...