Despite the criticism, the Type 00's bold redesign aligns with Jaguar's history more closely than you might expect.

Jaguar is a premium car manufacturer from the UK ... I decided that concept is flawed and there are five good reasons why. Some badges are good enough to transcend time, a change in culture ...

Bright pink color, a new typeface, and a missing cat in its emblem – Jaguar’s rebrand campaign has been the talk of the town since its launch. It certainly divides opinions for a car maker ...

Marked by a leaping Jaguar badge, the brand has always been bold ... the internet is filled with hatred for the minimalist fonts and new cars that may alienate potential buyers.