However, Korean skincare products are often packaged up in fun, quirky bottles and boxes, making it difficult to separate the effective formulas K-beauty is praised for from the straight up fads.
These innovative products, made by the best Korean skin care brands, are finally getting the recognition they deserve in the States. Meanwhile, they’ve been popular in South Korea for years.
The best Korean skincare products on the market are even fun and effective enough to charm celebrities like Emma Stone and Demi Moore, who have both shown off a K-beauty mask or two on their ...
Seemingly overnight, the country became obsessed with K-Beauty — tuning in to something Korea has been doing well for many, many years: fantastic, ever-advancing, "skin first" skincare.
You might be used to the typical daily three-step routine of using cleanser, toner and moisturiser before applying make-up, but in South Korea, skincare regimes range from seven to 12 steps ...