Smart B2B marketing teams will include employees in their social media strategies, empowering them to become content creators ...

LinkedIn needs no introduction to B2B marketers, who practically live there these days. The site continues to go from strength to strength, and now has 90 million LinkedIn users who are senior-level ...

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research. Some 55% of respondents say the B2B ads they typically see on ...

Customer experience is not disappearing by 2030. It’s evolving with AI and human strategy to build trust and drive long-term ...

Search Engine Land » PPC » LinkedIn debuts Companies Hub to boost B2B marketing intelligence Chat with SearchBot Please note that your conversations will be recorded. LinkedIn unveiled the ...

Tom Pepper, LinkedIn’s senior director for marketing solutions in EMEA & LATAM, shares his top six predictions in B2B ...

What can B2B advertisers expect in 2025? I’ll share my predictions for key platforms like Google, LinkedIn, and Reddit, as ...

As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.

LinkedIn has announced updates to its Campaign Manager portal aimed at delivering enhanced insights and targeting tools to brands eager to see their in-app promotions thrive in the business-to ...

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business.