They want you to stay there, and sell you more, and leverage more location-based services to do that and, if it’s relevant to guests, they will value that.” That’s the key: relevancy.

“Location-based services are a great way to drive in-store traffic,” he said. “We recommend that retailers keep their offers simple by utilizing things like check ins and offering a clear ...

BrightKite is a location-based social network that acts a lot like Twitter. In fact, you can add your friends to the network by entering your handle when you register for the service. Featuring a ...

The inclusion of mobile positioning in social media services that lets people know ... Facebook Places lets members share their current geographic location with their Facebook friends.